Feb. 4th | Feb 04th 2008
One of the most interesting pieces of information that I came across in this week’s readings was at the very beginning of the Scott book when he was talking about how important blogging was to him. The second sentence says “There’s no doubt that my blog is the most important marketing and PR tool I have as a marketing and PR speaker, writer, and consultant.” (Scott 43) I had never thought that blogging was such an important tool in the professional world, but when I think about it, it is a very easy way to get feedback and see what people are saying about you. This way, you can better your company or organization based on public opinion.
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I’m going to be guest lecturing to your PR class on Monday, so I’m checking out some of your blogs.
Dow Jones has very much been preaching to our clients that blogging IS a very important tool for corporations. Many of our clients aren’t there yet. Perhaps some of them would benefit from sitting in on your class!
Comment by Glenn Fannick — March 7, 2008 @ 9:30 pm