Feb. 11th | Feb 11th 2008
I enjoyed reading the case studies this week. They focused on an array of issues ranging from how to deal with our school systems, apples being hazardous to a person’s health, and how to deal with a media giant in crisis mode. Each had their own public relations approach and it was interesting to see how each of the situations was handled. The most interesting to me was how GM handled the false tests that NBC ran on their truck. If they had not taken the proper action, the company would take severe damages and would be scarred for life. By holding the press release, they effectively gained back the trust of the public while discrediting the media giant. This was an excellent example of how to handle a crisis correctly.
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